CASE STUDY
Real-time contextual offers across multiple channels to meet the scale and performance needs
Challenges
- Lack of visibility of End-to-End order journey
- Lack of a platform to quickly onboard and enable the fulfillment of new products
- Lack of enforcement of standard business-defined agreements leads to delayed tasks and order completions.
- Unavoidable data issues lead to failure in automated processes and the creation of Carrier Provisioner Manual tasks.
Outcomes
- 1-1, real-time, contextual offers < 200 MS
- New offers launched < 24 Hours
- Increased call volume from customers
- 90% Decrease in campaign time to market
- Geo-fencing offers increases relevance
- 90% Faster Net Promoter Setup
Abstract
Areteans delivered a unified customer conversation and a channel-agnostic experience to facilitate customer acquisition across our client’s sub-brands. We transformed siloed campaign-based marketing to Pega and provided a targeted 1:1 customer engagement platform.
We showcased deep domain and Pega technology thought leadership in providing a comprehensive roadmap to smooth the migration. We worked together to improve agility, reduce time to market, and retain customers.
Benefits
• Pega Marketing to provides contextual, real-time decisions across their email, SMS, mobile app, mobile push, direct mail, telemarketing, geo-location, and NPS programs.
• Developed the application in such a way that is self-sufficient for users to configure offers and run campaigns
• Cross-sell/upsell data /mobile packages, re-contracting
• Implemented mobile channels, Outbound mobile provide offers in 120 milliseconds
• Integration to SMS server using Pega OOTB capabilities