CASE STUDY

Real-time contextual offers across multiple channels to meet the scale and performance needs

Challenges

Lack of visibility of End-to-End order journey
Lack of a platform to quickly onboard and enable the fulfillment of new products
Lack of enforcement of standard business-defined agreements leads to delayed tasks and order completions.
Unavoidable data issues lead to failure in automated processes and the creation of Carrier Provisioner Manual tasks.

Outcomes

1-1, real-time, contextual offers < 200 MS
New offers launched < 24 Hours
Increased call volume from customers
90% Decrease in campaign time to market
Geo-fencing offers increases relevance
90% Faster Net Promoter Setup

Abstract

Areteans delivered a unified customer conversation and a channel-agnostic experience to facilitate customer acquisition across our client’s sub-brands. We transformed siloed campaign-based marketing to Pega and provided a targeted 1:1 customer engagement platform.

We showcased deep domain and Pega technology thought leadership in providing a comprehensive roadmap to smooth the migration. We worked together to improve agility, reduce time to market, and retain customers.

Benefits

• Pega Marketing to provides contextual, real-time decisions across their email, SMS, mobile app, mobile push, direct mail, telemarketing, geo-location, and NPS programs.

• Developed the application in such a way that is self-sufficient for users to configure offers and run campaigns

• Cross-sell/upsell data /mobile packages, re-contracting

• Implemented mobile channels, Outbound mobile provide offers in 120 milliseconds

• Integration to SMS server using Pega OOTB capabilities