To Personalize or Not To Personalize
Personalization or personalization at scale means different things to different companies and different industries. When defining what it means for you, it’s important to establish a thinking process that looks at all the inputs and outputs rather than grabbing some industry jargon and stringing it together. Define your strategy I see organizations purchase technology […]
Enabling business transformation with 1:1 data personalization
Consumer behavior and digital connectivity have seen a massive shift in the past decade and every customer today is available on more than one digital touchpoint at a given moment. Given the competitive landscape of digitally active brands, companies that are not focusing on inspiring brand loyalty are risking high customer churn. This is because […]
The Areteans Journey
What started with a team of ten people with a mission to help enterprise digital transformation, is now 800-strong in just 6 years!