Areteans | All Things PEGA

To Personalize or Not To Personalize

Personalization or personalization at scale means different things to different companies and different industries. When defining what it means for you, it’s important to establish a thinking process that looks at all the inputs and outputs rather than grabbing some industry jargon and stringing it together.   Define your strategy I see organizations purchase technology […]

Enabling business transformation with 1:1 data personalization

Consumer behavior and digital connectivity have seen a massive shift in the past decade and every customer today is available on more than one digital touchpoint at a given moment. Given the competitive landscape of digitally active brands, companies that are not focusing on inspiring brand loyalty are risking high customer churn. This is because […]

The Areteans Journey

What started with a team of ten people with a mission to help enterprise digital transformation, is now 800-strong in just 6 years!