Personalization or personalization at scale means different things to different companies and different industries. When defining what it means for you, it’s important to establish a thinking process that looks at all the inputs and outputs rather than grabbing some industry jargon and stringing it together. Define your strategy […]
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Enabling business transformation with 1:1 data personalization
Consumer behavior and digital connectivity have seen a massive shift in the past decade and every customer today is available on more than one digital touchpoint at a given moment. Given the competitive landscape of digitally active brands, companies that are not focusing on inspiring brand loyalty are risking high […]
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The Areteans Journey
What started with a team of ten people with a mission to help enterprise digital transformation, is now 800-strong in just 6 years! How did we make this possible?
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