CASE STUDY
Sustainable channel-agnostic solution for 1:1 customer engagement
A no-contract mobile phone provider with a revenue of 2 Billion USD, has a subscriber base of 21.69 million, and is present in more than 90 thousand locations.
Challenges
- Campaign-based marketing silos hindered customer experience
- High implementation costs for building complex targeted outbound campaign
- Staggering customer volume
- Multiple platforms affected customer retention
- Time-intensive operations carried by outdated technologies
- Lack of a personalized customer experience and unified channel
Outcomes
- Reduced time to market for campaign post migration
- Increased the ability to launch multiple offers a day
- Improved ARPU by 10%
- Facilitated NBA driven inbound and outbound campaigns
- Provide personalized customer experience with intelligent segmentation
- Refined AI-driven offer capabilities
- Increased acceptance rate to 25%
Abstract
Areteans delivered a unified customer conversation and a channel-agnostic experience to facilitate customer acquisition across our client’s sub-brands. We transformed siloed campaign-based marketing to Pega and provided a targeted 1:1 customer engagement platform.
We showcased deep domain and Pega technology thought leadership in providing a comprehensive roadmap to smooth the migration. We worked together to improve agility, reduce time to market, and retain customers.
Benefits
- Designed a comprehensive transformation roadmap for migration
- Improved agility and reduced time to market
- Delivered a unified customer conversation