Areteans | All Things PEGA


Sustainable channel-agnostic solution for 1:1 customer engagement

A no-contract mobile phone provider with a revenue of 2 Billion USD, has a subscriber base of 21.69 million, and is present in more than 90 thousand locations.


  • Campaign-based marketing silos hindered customer experience
  • High implementation costs for building complex targeted outbound campaign
  • Staggering customer volume
  • Multiple platforms affected customer retention
  • Time-intensive operations carried by outdated technologies
  • Lack of a personalized customer experience and unified channel


  • Reduced time to market for campaign post migration
  • Increased the ability to launch multiple offers a day
  • Improved ARPU by 10%
  • Facilitated NBA driven inbound and outbound campaigns
  • Provide personalized customer experience with intelligent segmentation
  • Refined AI-driven offer capabilities
  • Increased acceptance rate to 25%


Areteans delivered a unified customer conversation and a channel-agnostic experience to facilitate customer acquisition across our client’s sub-brands. We transformed siloed campaign-based marketing to Pega and provided a targeted 1:1 customer engagement platform.

We showcased deep domain and Pega technology thought leadership in providing a comprehensive roadmap to smooth the migration. We worked together to improve agility, reduce time to market, and retain customers.


  • Designed a comprehensive transformation roadmap for migration
  • Improved agility and reduced time to market 
  • Delivered a unified customer conversation