Areteans | All Things PEGA

Communication
and Media

Tune into disruptive technology to grab attention

Communication
and Media

Tune into disruptive
technology to grab attention

Innovating at high speed and scale is the mainstay of media and telecommunications. As a player in this industry, you know the value of keeping pace with customer expectations as well as ushering in disruption with optimized technologies and strategies.

You must keep reinventing your business in the wake of 24×7 services, particularly to drive effective customer engagement along with successful cross-selling and upselling across all platforms. We enable you to deliver unified, channel-agnostic experiences proactively using our leading-edge technology for customer retention and acquisition.

Capabilities

Proactive engagement

Our Marketing Practice enables our partners to effectively engage with their customers by implementing
Pega Marketing for Communications Platform, enriching every customer
experience. Drive sales, retention, and profitability at scale.

Omnichannel Strategy

We help you build a lasting relationship with your customers by improving their experience across channels, maintaining a conversation with them seamlessly, and developing strategies for growth. The Pega Platform with Communications Industry Foundation makes it possible for us to maximize organizational effectiveness.

Sustainable operations

Our team anticipates churn and works with clients to improve operational excellence by providing the right personalized offers in the right context at the right time. It creates sustainable value throughout the customer’s life cycle.

We deliver. You excel.

Latest trends in communication and media

Mobile Video Marketing

Studies forecast that 72.6 percent of internet users will access the web solely via their mobile phones by year 2025, which will amount to nearly 3.7 billion individuals. 

It is also the primary access device for viewing videos as it is the single-entry point for internet access in many markets. It is apparent that an average consumer spends substantially more time on the phone than any other device on a daily basis.

This is a great opportunity for businesses to sell their products/solutions via mobile marketing. Mobile Video Marketing specifically has incredible reach and an unmatched interactive appeal. There are many benefits of MVM beyond being engaging, it is cost effective, with higher conversion rate and precise targeting. They use behavioural targeting techniques to direct ads to the most suitable target audience.  

Data Analytics and Public Relations

It was a difficult task to measure the results of a public relations campaign until the advent of Data Analytics. Data has proven to be a powerful tool that is steering

the management as well as MarCom directives in many organisations. Data Analytics in Public Relations can aid creating the perfect public relations strategies as well as measuring and optimising them.

The use of data analytics ascertains that businesses achieve their objectives and reach the right audiences and target market with their PR strategies. DA helps PR compose a compelling narrative and story of the brand or services and funnel it to the intended consumer via effective campaigns, whose results can be analysed and measured for further improvements and strategy sharpening. This data proves to be crucial for PR as it helps showcase the growth and reach of business with strategies that improve public image of the brand/solution. 

Continued Investment in VR and AR

Innovations in marketing have occurred in abundance, at an extremely fast pace and have been no less than revolutionary in nature. 

With greater access to advanced technology, consumers today are not easy to impress. Marketers and advertisers are experimenting with various such innovations that may excite, engage and convert the customers by providing them a higher unique marketing and purchase experience. 

Two such innovations that have made way in the process are Augmented Reality and Virtual Reality devices. While the marketing usage of both is still in an evolving phase, these experiences are being used in quite a few ways giving customers a better experience. For example, online shopping experiences are now more augmented and help give consumers the experience of using products before buying them, through smartphone apps. Both AR and VR provide more personalised experience to each individual, elevating their online shopping experience. 

With its exceptional interactive and engaging potential, it’s apparent that the demand for AR is sky-rocketing. AR’s market size it is expected to rise to a whopping $97.76 billion by 2028 at a CAGR of 48.6%.

The Rise of Social Movements

Social Movements have always been great influences and have provided platforms to voice opinions on various policies or laws.

But the rise of such and many more movements has been exponentially accelerated with the advent of internet and even more so due the active contribution of social media. 

Social media has resulted in a phenomenal acceleration in communication, recruitment, dialogue and mobilisation which are crucial for any movement.  This rapid spread of information helps social movements propagate a narrative that works to their advantage and enables protesters to directly communicate with general public. These movements can be of great use for organisations. They are capable of helping brands build their presence and reputation by speaking out on socially relevant and important topics. 

The Power of Influencers

Social media influencers with their number of followers and engagement rate have an undeniable ability to influence their audience.

There has been a recent spike in influencer engagement post pandemic. Hence, even though influencer marketing is not exactly a new phenomenon, it has gathered more attention in the recent times. 

Influencers may not have all the power but with accurate data, right planning and research they can definitely boost and benefit any brand/business on social media. A social media influencer promotes the brand’s products or services through various social media applications such as Instagram and YouTube for a reasonable cost in comparison to the reach and influence. This plays a crucial role in brands building trust with the consumer by reaching a niche market via their trusted influencer. 

Our Thoughts

Our systems are designed to set you up for success, enabling quick decision- making to significantly lower time to market for new offers and services. We help provide your customers real-time, contextual deals through different channels such as email, SMS, push notifications, and direct mail.

We are committed to building tools and systems for navigating the modern-day digital maze with transformational approaches. To that end, our team of passionate specialists derives deep behavioral insights and research to craft solutions that deliver consistent customer experience.

Our Leaders

Sanjeev Singh

Executive Vice President,
Technology

Jatin Patel

Senior Vice President & Regional Head of Europe

Gaurav Saxena

Assistant Vice President – Digital Transformation

Reeti Saha

Senior Director – Delivery and Customer Success

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address or other details to help you with your experience.

When do we collect information?

We collect information from you when you fill out a form, Use Live Chat or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
  • To allow us to better service you in responding to your customer service requests.
  • To send periodic emails regarding your order or other products and services.
  • To follow up with them after correspondence (live chat, email or phone inquiries)

How do we protect your information?

We do not use vulnerability scanning and/or scanning to PCI standards. We only provide articles and information. We never ask for credit card numbers. We do not use Malware Scanning. We do not use an SSL certificate We only provide articles and information. We never ask for personal or private information like names, email addresses, or credit card numbers.

Do we use ‘cookies’?

We do not use cookies for tracking purposes You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s ‘Help Menu’ to learn the correct way to modify your cookies. If you turn cookies off, some of the features that make your site experience more efficient may not function properly that make your site experience more efficient and may not function properly.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en We use Google AdSense Advertising on our website. Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy. We have implemented the following:
  • Demographics and Interests Reporting
  • We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together
  • We use them to compile data regarding user interactions to sell that data to interested parties.

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. We do not specifically market to children under the age of 13 years old. Do we let third parties, including ad networks or plug-ins collect PII from children under 13.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information. In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur: We will notify you via email within one business day. We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. We collect your email address in order to: • Send information, respond to inquiries, and/or other requests or questions To be in accordance with CANSPAM, we agree to the following: • Not use false or misleading subjects or email addresses. • Identify the message as an advertisement in some reasonable way. • Include the physical address of our business or site headquarters. • Honour opt-out/unsubscribe requests quickly. • Allow users to unsubscribe by using the link at the bottom of each email. If at any time you would like to unsubscribe from receiving future emails, you can email us:
  • Follow the instructions at the bottom of each email.
  • we will promptly remove you from ALL correspondence.

Contact Details

For questions or concerns about this Policy, or to ask questions or express concerns about our collection, management and processing of personal information, consumers may contact us by sending an email marked for attention as below. Attn: Grievance Officer – Agniswar Chatterjee Email Address – [email protected]
Save settings
Cookies settings